MAKING KUNSTHAUS ZURICH RECOGNIZABLE ACROSS EUROPE
Kunsthaus Zurich has a strong identity, but its communication lacked a consistent visual signature. The challenge was to create greater recognition without replacing the existing brand.
We developed a flexible design system that gave the identity more clarity, rhythm and impact. A distinctive typographic approach, confident compositions and a more systematic use of imagery created a visual language that could adapt to changing exhibitions while always remaining recognizably Kunsthaus Zurich.
Applied across campaigns, posters, print and digital formats, the system turned individual exhibition communication into a coherent brand presence — giving the museum a stronger and more distinctive profile across Europe.
