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BRAND POSITIONING
Beldona is an established Swiss lingerie brand, shaped by a traditional image of femininity. The challenge was to connect with a younger generation while preserving the trust and substance built over decades.
The platform idea "Her Story. Her Way." repositioned the brand around female self-determination, shifting the perspective from how women are seen to how they choose to see themselves.
The campaign was designed as a flexible content system: a series of seven-second films and photographs that could be recombined and adapted across social media, digital platforms, retail spaces and brand communications.
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